Business Models for Linked Data

Scott Brinkler is discussing 15 business models for publishers of Linked Data… all on one slide.

Looks like a bit of a layer-cake of business models.

  • Subsidised/PUblic Service (unpaid)
  • Licensing
    • Microtransactions
    • Subscriptions
    • Freemium
  • Paid inclusion
    • Sponsorships
    • Advertising
  • Marketplace
    • Affiliate Program
    • Affiliate Participation
      • Value-Add / Loss Leader
      • Traffic Generation / SEO
        • Branding
  • Data Branding

So this is an overview of ways of businesses making data publishing part of their business structure. Ranging from those who can do it as part of a public remit (I’m guessing BBC-like) right the way to those selling the data themselves.

Also, and most interesting to me, are the ways you can use it to bulster existing business. Not everyone needs to become a Linked Data publisher as a primary facet of their company. But, doesn’t LD make it easier to share what you do? It increases SEO and gives an additional layer to the branding of a business.

What difference does Linked Data make to your business?